Nurturing Your Leads

A nurture campaign is a series of direct marketing tactics, oftentimes emails, that are focused on building credibility and relationships with your leads or prospects. Unlike a promotional campaign, the goal is not a conversion but rather warming up the lead before making a sales pitch.

What do I need to implement a nurture campaign?

  • List of prospects or leads
  • Data per lead – source, propensity to buy, demographic, etc.
  • Predefined prospect journey that includes all touchpoints and triggers 
  • Content for the campaign – blog posts, infographics, case studies, etc.
  • Ideally a marketing app stack and automation tools

Missing automation tools or data? Try a drip campaign.

A drip campaign is similar to a nurture campaign, but it is simply launched at predetermined time intervals and usually not personalized with data. For example, you can send a quarterly email out to all prospects in your list that features your latest blog post.

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