Category Archives: Uncategorized

As live events are becoming a “thing” again and hybrid events are becoming more common, we thought it was a good time to revisit the benefits of speaking at industry events. From tradeshows to webinars, look for opportunities to speak or present to showcase your expertise. Who should present? Everyone has the capacity to shareContinue reading “Speaking at Virtual, Hybrid, and Live Events”

“The employee advocacy definition is quite simple: it is the promotion of your company by the people who work for it… Employee advocacy as a marketing tactic is a strategic, sustainable program to encourage employees to share brand values and messages in an organic way.” LinkedIn Employee advocacy is an important part of any communicationsContinue reading “Employees Are Your Best Brand Advocates”

Over the course of the last several months, we’ve been sharing with our newsletter subscribers a curated selection of blogs and articles to read, podcasts to listen to, and videos to watch. Topics have ranged from building resilience as an entrepreneur to email marketing tips. We thought we’d highlight some of our favorites for ourContinue reading “Summer Reading List”

The business world is constantly evolving, so it is always important to check in with your internal processes and marketing effectiveness. As we approach the mid-point of 2021, it’s a great time to prep for what’s next. Below are tasks you can do to make sure your upcoming marketing efforts are as efficient as possible.Continue reading “Mid-Year Marketing Maintenance”

We covered the basics of what to measure while trying to acquire a new customer, but what happens after you close the sale? It is often easier (and less resource intensive) to retain a customer than it is to acquire a new one, so continuing to track your marketing effectiveness is equally as important duringContinue reading “What Happens After the Sale?”

“What you measure is what you get.” This adage is aptly applied to many business metrics, none more so than marketing metrics. Marketing effectiveness has been measured in many ways and the tools and data available are continually changing. So how do you know what to measure and what benchmarks to use to determine success?Continue reading “Making Your Stats Count”

One of the basics I strongly believe in is having a plan. With a plan, you know what needs to be done, the tools to get it done, and the order you should execute the steps. You’ve thought about it. Plus, you’ll have a process in place to innovate and optimize. What happens when unexpectedContinue reading “It’s Always a Good Time to Make Plans”

In March, Johnson & Johnson and Merck formed a partnership to increase production of the COVID-19 vaccine. Typically these two companies are competitors in the pharmaceutical market. However, they both saw the value for the greater good to collaborate. While your business may not be on the same scale, or not as time- and life-sensitive as aContinue reading “Collaborative Marketing”

Several years ago, one of the most overused phrases in marketing was “surprise and delight.” The idea of delivering above expectations by including unexpected benefits whether it was an extra discount, a free sample, or an improved experience was one of the hottest marketing themes. However, as marketing tactics have evolved, many companies have movedContinue reading “What Happened to Surprise and Delight?”

Multiple studies have shown that consumers trust user generated content more than other forms of marketing. Not surprising since we all read reviews, ask for recommendations, and are generally skeptical of ads. Motivating users to generate (usable) content Since sharing UGC seems like a no brainer, why don’t all businesses do it? Just because someoneContinue reading “Building Trust with User Generated Content”