Identify Your Goal Before Executing Your Marketing

One of the most common conversations I have with business owners and leaders is around what kind of marketing they need. Some know exactly what they want. Some think they know exactly what they need. Some mention random tactics that are the buzzwords du jour. And some ask me what they should do within fiveContinue reading “Identify Your Goal Before Executing Your Marketing”

Getting on the Agenda

I recently had the opportunity to serve as the interim Program Manager and Experience Designer for Venture Cafe Philadelphia. During that time, I worked with speakers with varied experience presenting from novices to seasoned pros. I also talked with many people in my personal network about why sharing their expertise would be beneficial to them.Continue reading “Getting on the Agenda”

One Nugget at a Time

One of the things I always make time for is attending events and finding engaging experiences. So how do you select which events to participate in based on the reality of time and budget constraints, and how do you measure the ROI on attending events? (Note, this post is only about attending and not sponsoring,Continue reading “One Nugget at a Time”