One Nugget at a Time

One of the things I always make time for is attending events and finding engaging experiences. So how do you select which events to participate in based on the reality of time and budget constraints, and how do you measure the ROI on attending events? (Note, this post is only about attending and not sponsoring,Continue reading “One Nugget at a Time”

The Semantics of Semantics

In our digital world, we have so much information at our fingertips. But how do you sort through all of the buzzwords to find the right solution? Whether you’re looking to retain an agency for your ‘digital marketing’ or you’re looking for a freelancer to develop ‘content’, understanding what these words really mean vs. whatContinue reading “The Semantics of Semantics”