One of the things I always make time for is attending events and finding engaging experiences. So how do you select which events to participate in based on the reality of time and budget constraints, and how do you measure the ROI on attending events? (Note, this post is only about attending and not sponsoring,Continue reading “One Nugget at a Time”
Author Archives: KL
The Semantics of Semantics
In our digital world, we have so much information at our fingertips. But how do you sort through all of the buzzwords to find the right solution? Whether you’re looking to retain an agency for your ‘digital marketing’ or you’re looking for a freelancer to develop ‘content’, understanding what these words really mean vs. whatContinue reading “The Semantics of Semantics”
Structure, Scaffolding, and Style
One of the basics I strongly believe in is having a plan. With a plan, your project has structure but also allows you to be agile because you know your end goal. You know what needs to be done, the tools to get it done, and the order you should execute the steps. You’ve thoughtContinue reading “Structure, Scaffolding, and Style”
The Nanosecond Test
If you’ve ever worked with me, you know that I am a strong believer in the “nanosecond test” or as others refer to it, the “sniff test.” The non-scientific experiment when you look quickly at any marketing tactic to see what you instinctively perceive from the image, text, or composition. You know, when something doesn’tContinue reading “The Nanosecond Test”
Kirwei Lo Consulting 