Author Archives: KL

A nurture campaign is a series of direct marketing tactics, oftentimes emails, that are focused on building credibility and relationships with your leads or prospects. Unlike a promotional campaign, the goal is not a conversion but rather warming up the lead before making a sales pitch. What do I need to implement a nurture campaign?Continue reading “Nurturing Your Leads”

How do you keep marketing momentum going with a marketing budget of zero? All marketing requires some time investment, so it is not truly free. However, there are several no financial cost tactics that can be effective and can be added to your marketing plan regardless of budget. Post and share on social media ThisContinue reading “Free Effective Marketing”

At the start of a new quarter, I recommend doing what I call preventive marketing. Preventive marketing includes tasks that can improve your current business, help with future planning, and diagnose potential issues before they become costly or time consuming. CONDUCT A MINI CONTENT REVIEW | A full content review should be completed at leastContinue reading “Preventive Marketing Tips”

As we close out 2020, we have been reflecting on what our goals were, how they changed, and what remained the same. And as we look to 2021, we see a changed world but a world full of possibilities. Here’s to celebrating what we’ve accomplished and what is yet to come!⁠ In honor of newContinue reading “Happy New Year!”

The end of a year always brings best of / worst of lists. In what might make the list of most overused phrases of 2020, this was an unprecedented year. So this penultimate post for 2020 features 11 of the best of the best of lists for 2020. And yes, 11 feels a little random,Continue reading “Hindsight is 20/20”

Marketing 101 states that a strategic marketing plan is the key success. With a plan, campaigns and projects have structure and goals. A good marketing plan details what needs to be done, the tools to get it done, and the order the tactics should be executed. It requires thought and not just whims. However, aContinue reading “Marketing Planning During Uncertainty”

This year has been… a whirlwind to say the least. However, as the end of the quarter and year approaches, there are five valuable tasks that should be completed to ensure the stage is set for a successful 2021. Get “e-organized” As most days are filled with responding to emails, downloading files, and creating newContinue reading “Getting Ready for Q1”

Anyone can create their own graphics these days with easy to use design platforms and native design options in social media, website, and email programs. However, there are several simple principles to keep in mind when creating these graphics to ensure what is being created will be effective in telling a story, selling a brandContinue reading “Dos and Don’ts of Graphics”

Thanksgiving may look and feel a little different for you this year. However, we hope you take a minute to remember what you’re thankful for. As a small business, we’re thankful for our community and everyone who has supported our business. Enjoy the day – and hopefully a delicious meal! As a thank you toContinue reading “Giving Thanks”

I was first formally introduced to freemium models working on an pay-per-use technology service where time was the primary benefit of the service. We gave everyone a limited time pass at no cost, and if the user wanted more time, they would have to pay. This is illustrative of a traditional freemium model where youContinue reading “How Much Do You Give Away?”