Identify Your Goal Before Executing Your Marketing

One of the most common conversations I have with business owners and leaders is around what kind of marketing they need. Some know exactly what they want. Some think they know exactly what they need. Some mention random tactics that are the buzzwords du jour. And some ask me what they should do within fiveContinue reading “Identify Your Goal Before Executing Your Marketing”

Tips for Emails That Deliver

Email marketing has been around for decades, but best practices have shifted over the years. When “buying a list” was previously the norm, it is now about lead generation from your own organic or paid efforts. More data and automation tools have also changed the game – but what remains true is that nothing beatsContinue reading “Tips for Emails That Deliver”

Numbers and Data Are Only Part of the Story

Every business leader knows the importance of setting goals and tracking key performance indicators (KPIs). The great leaders know that data is only as good as the insights you gather and the actions you and your team take after understanding that information. Below are some key lessons to consider when creating your plan for measuringContinue reading “Numbers and Data Are Only Part of the Story”

Getting on the Agenda

I recently had the opportunity to serve as the interim Program Manager and Experience Designer for Venture Cafe Philadelphia. During that time, I worked with speakers with varied experience presenting from novices to seasoned pros. I also talked with many people in my personal network about why sharing their expertise would be beneficial to them.Continue reading “Getting on the Agenda”

Entrepreneur, Small Business Owner, or Start-Up Founder?

Have you ever asked yourself if you’re an entrepreneur, a small or micro business owner, a start-up founder, or all of the above? Regardless of what title you prefer, there are global and local resources for anyone who owns their own business. Accelerators & Incubators Harvard Business Review states, “Startup accelerators support early-stage, growth-driven companiesContinue reading “Entrepreneur, Small Business Owner, or Start-Up Founder?”

Back to School, Back to Basics

The week after Labor Day was always the beginning of a new school year in my hometown. It was a time of much anticipation and excitement. Back to school shopping for new pencils, notebooks, and other school supplies was a fun activity and having something tangible in my hands was what made the excitement real.Continue reading “Back to School, Back to Basics”