One of the most common conversations I have with business owners and leaders is around what kind of marketing they need. Some know exactly what they want. Some think they know exactly what they need. Some mention random tactics that are the buzzwords du jour. And some ask me what they should do within fiveContinue reading “Identify Your Goal Before Executing Your Marketing”
Author Archives: KL
Tips for Emails That Deliver
Email marketing has been around for decades, but best practices have shifted over the years. When “buying a list” was previously the norm, it is now about lead generation from your own organic or paid efforts. More data and automation tools have also changed the game – but what remains true is that nothing beatsContinue reading “Tips for Emails That Deliver”
Trick-or-Treat
Halloween is this week, so I thought I’d commemorate the holiday with trick-or-treating. Well, marketing style. There are many different tricks in marketing – hacks that make your work easier and more efficient – so I thought I’d share some of my favorite treats. Posting an image to Instagram directly from your computer In Chrome,Continue reading “Trick-or-Treat”
When Good Enough is Good Enough
Many business owners are perfectionists. This makes a lot of sense. To be successful, you need to be dedicated to learning and honing your craft. You need to pay attention to detail – whether it is in product design or in tracking your budget. Many of these areas are imperative to ensure safe products andContinue reading “When Good Enough is Good Enough”
Numbers and Data Are Only Part of the Story
Every business leader knows the importance of setting goals and tracking key performance indicators (KPIs). The great leaders know that data is only as good as the insights you gather and the actions you and your team take after understanding that information. Below are some key lessons to consider when creating your plan for measuringContinue reading “Numbers and Data Are Only Part of the Story”
From Pivot to Pod to…People
A few weeks ago, I realized that almost every conversation I had in Q2 revolved around the word “pivot.” Then it became “pod” in Q3. So what is the “P” word for Q4? Perhaps one of these words – plan, prepare, perfect, or pitch. Or hopefully prosper. But my money is on people. People haveContinue reading “From Pivot to Pod to…People”
5 Tips for Starting Q4 the Right Way
At the start of a new quarter (yes, that’s this week), I recommend going through a list of tactical marketing and business “to dos.” Oftentimes these items are deprioritized during the daily grind, but taking the time to do them will ensure your digital presence is on brand and will help your ongoing business planningContinue reading “5 Tips for Starting Q4 the Right Way”
Getting on the Agenda
I recently had the opportunity to serve as the interim Program Manager and Experience Designer for Venture Cafe Philadelphia. During that time, I worked with speakers with varied experience presenting from novices to seasoned pros. I also talked with many people in my personal network about why sharing their expertise would be beneficial to them.Continue reading “Getting on the Agenda”
Entrepreneur, Small Business Owner, or Start-Up Founder?
Have you ever asked yourself if you’re an entrepreneur, a small or micro business owner, a start-up founder, or all of the above? Regardless of what title you prefer, there are global and local resources for anyone who owns their own business. Accelerators & Incubators Harvard Business Review states, “Startup accelerators support early-stage, growth-driven companiesContinue reading “Entrepreneur, Small Business Owner, or Start-Up Founder?”
Back to School, Back to Basics
The week after Labor Day was always the beginning of a new school year in my hometown. It was a time of much anticipation and excitement. Back to school shopping for new pencils, notebooks, and other school supplies was a fun activity and having something tangible in my hands was what made the excitement real.Continue reading “Back to School, Back to Basics”
Kirwei Lo Consulting 