Author Archives: KL

It’s that time again, the start of a new quarter. That means one thing – it is time for your preventive marketing check-up. Preventive marketing includes tasks that can improve your current business, help with future planning, and diagnose potential issues before they become costly or time consuming. CONDUCT A MINI CONTENT REVIEW | AContinue reading “Check Your Marketing Health”

“ABM is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.” Source: HubSpot Marketing and sales should work together in a continuous cycleGone are the days when the only interaction between marketing and sales is a hand off of a glossy sell sheet.Continue reading “Account Based Marketing (ABM)”

Do you know an individual, business, or organization that deserves a little extra recognition? We’d like to highlight them for the good they’re doing in the community, a cool or innovative product, or simply a fun or creative marketing campaign. Want to nominate someone? Email us – include your name, who you are nominating, theirContinue reading “Kudos of the Month”

Easy to use design platforms and design options in social media, website, and email programs have made creating graphics layperson friendly. However, there are several simple principles to keep in mind when creating these graphics to ensure what is being created will be effective in telling a story, selling a brand or product, or sharingContinue reading “Dos and Don’ts of Graphics (Part 2)”

A few months ago, I wrote about understanding the real meaning behind particular marketing buzzwords. I recently watched the HBO documentary, Fake Famous, which was based on an experiment in creating social media influencers. The film highlighted the controversy around influencers and what makes a real influencer vs. just a person with fabricated influence. WhichContinue reading “The Semantics of Semantics (Part 2)”

Strategic planning, at a high level, includes creating a vision statement, a mission statement, and core values. A strategic plan should also include measurable goals and executable actions to fulfill these statements. All businesses and organizations regardless of industry or size should have a strategic plan. Fulfilling your mission with the right products and people WhatContinue reading “Strategic Planning”

Holidays can be easy reminders for simple but important marketing efforts. Valentine’s Day is a good placeholder to remind you and your business to amp up your social media engagement by showing “love” for other individuals and organizations. How do you show your love? Review who you are following Making sure you are following appropriateContinue reading “Follow, Like, Comment, Share”

“A type of UX copywriting in the form of short text fragments or phrases, often presented with no additional contextual support. Microcontent usually communicates key messages in a concise form: it can be used to describe an article or long blog post, add clarity to an interface, or encourage a desired behavior.” Nielsen Norman Group WhileContinue reading “What is Microcontent?”